Course Overview


This sales course goes far beyond the transfer of information by enhancing core competencies in both functional and interpersonal areas. Its main purpose is to drive significant improvement in sales force performance by addressing the selling skills, communication practices and the ability to adapt different selling styles to meet customers’ requirements. It also focuses on empowering salespeople to progress from transaction focussed selling to true consultative selling, thus transforming the sales relationship into a collaboration focussed business partnership that produces dramatic, long term and measurable sales results

Course Methodology


The course employs a variety of exercises, case studies, concepts, and related videos to enhance learning. Participants will be working in groups to brainstorm to find practical recommendations and solutions to given selling scenarios and find the most suitable and applicable practices to their individual cases.

Who should attend ?


Sales reps, sales supervisors and managers, and account managers who would like to master tactics, selling modes, and sales performance issues that are the foundation of successful modern selling. The course is also beneficial for people who are involved in commercial activities at all levels of the organization.

Course Content


Selling in the new millennium

  • The new selling landscape
  • Evolution of personal selling
  • The new sales competencies
  • The new sales rep profiles
  • The root causes of sales problems
  • Future trends in selling
  • Personal selling profile

Emerging selling modes

  • It is not what you sell, it is how you sell
  • Mastering the selling process (a value based approach)
  • The anatomy of different emerging selling modes: Transactional selling, Consultative selling, Enterprise selling, Solution selling
  • Cross-selling and up-selling techniques
  • Workshop: consolidating selling best practices
  • Profiling the top 10 characteristics of your SA

Sales planning and forecasting

  • The importance of setting a sales plan
  • The components of a sales plan
  • Sales forecasting guiding principles
  • The importance of qualitative and quantitative data
  • Sales forecasting techniques: The extreme points method, The least square method, The moving average method
  • Workshop: writing an effective sales plans

Breakthrough sales negotiation

  • Negotiation versus persuasion
  • The critical rules of negotiation
  • Preparing the 'negotiation envelope' and mastering the 'rule of halves’
  • Concession management
  • Negotiation tactics
  • Workshop: preparing a full negotiation planning template

Monitoring sales performance and growth

  • Setting sales metrics and KPIs,
  • Aligning the sales plan with KPIs
  • Using a balanced scorecard to monitor performance
  • Workshop: preparing your own balanced scorecard

Managing the customer life cycle and retention

  • Understanding the customer life cycle and calculating its value
  • The importance of learning different buyer behaviors
  • How to deal with buyer behavior styles
  • A roadmap for building customer loyalty and retention
  • Workshop: setting a customer loyalty plan

Course Objectives


By the end of the course, participants will be able to:

  • Identify the changing strategic and operational demands on the sales function and enhance required knowledge and skills
  • Devise sales strategies based on the understanding of the different selling modes to manage and suit the customers’ buying process
  • Follow various forecasting models to better handle internal and external customers’ expectations
  • Apply the top thirteen negotiation tactics after mastering them to handle difficult sales negotiations
  • Use Key Performance Indicators (KPIs) and balanced scorecards to monitor sales growth and performance
  • Manage and control the customer’s life cycle for better retention and loyalty purposes

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Consulting Areas


  • Organizational Culture Alignment
  • Organizational Change Management
  • Corporate Training System Development
  • Human Capital Management
  • Performance Improvement
  • Learning & Development


Contact us


  • Accra Digital Center, Accra - Ghana
  • training@pibknowledge.com

  • (+233) 030 290 9013
  • (+233) 055 327 7031
  • (+233) 027 086 8687