Course Overview


Achieving outstanding sales results in an increasingly competitive world is a difficult task. Only by establishing a modern sales force management system and by training sales management personnel effectively, can today’s firm compete in this field. The Certified Sales Manager course provides frontline sales managers with the knowledge, skills, and tools they need to drive bottom line performance. It focuses on improving organization and forecasting skills, as well as other technical competencies aimed at guiding salespeople towards higher performance.

Course Methodology


The course relies on the use of a variety of case studies and exercises to develop a consistent approach to sales team management. Group presentations and self-assessment tools will also be used to create a shared language around key sales management competencies.

Who should attend ?


The course is designed for sales directors, managers and supervisors who have a desire to increase their team’s overall performance, productivity and profitability. It is also directed towards managers who want to increase the value they deliver to their sales reps and organization. Finally, the course will be a perfect fit for sales professionals new to or considering a move to a management role

Course Content


Sales Management and the Marketing Mix

  • Sales management defined
  • Sales management functions
  • The position of personal selling in the marketing mix
  • The sales competency model
  • Major mistakes sales managers make

Planning, Strategy and Organization

  • Sales Planning Fundamentals: Swot analysis, Formulating sales strategies, Sales forecasting techniques
  • Organizing the Sales Force
  • Structuring and deploying the sales force
  • Territory design, allocation, and management
  • The build-up and breakdown (territory design models)
  • Key account management: Best practices
  • Account analysis methods

Sales Management Capstone Competencies

  • The recruitment of a sales force: Recruiting and staffing of a sales force, Determining the number of sales people (models)
  • Training and coaching the sales force: Developing and conducting a sales training program, The field training process

Team Leadership and Motivation

  • The sales coaching process
  • Leadership principles and skills
  • Situational leadership
  • Motivation guidelines and principles
  • The motivation mix

Sales Performance Management

  • The critical importance of setting standards
  • Types of standards
  • Qualitative and quantitative measures of performance
  • Sales evaluation models

Course Objectives


By the end of the course, participants will be able to:

  • Demonstrate traits of an excellent sales manager facing modern market challenges
  • Design and deliver sales strategies, organize sales territories, and use different forecasting models to optimize sales results
  • Employ and train the sales team to generate increased sales and profits
  • Conduct sales coaching and counselling sessions effectively
  • Project leadership and team building abilities to improve sales and retain people
  • Carry out productive sales performance reviews and use a wide array of sales performance evaluation models

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Consulting Areas


  • Organizational Culture Alignment
  • Organizational Change Management
  • Corporate Training System Development
  • Human Capital Management
  • Performance Improvement
  • Learning & Development


Contact us


  • Accra Digital Center, Accra - Ghana
  • training@pibknowledge.com

  • (+233) 030 290 9013
  • (+233) 055 327 7031
  • (+233) 027 086 8687