Course Overview


This sales course goes far beyond the transfer of information by enhancing core competencies in both functional and interpersonal areas. The main purpose of this course is to drive significant improvement in sales force performance by addressing the selling skills, communication practices, and ability to adapt different selling styles to meet customers’ requirements, and to master digital selling best practices to generate leads and increase conversion rates. The course also focuses on empowering salespeople to progress from transaction-focused selling to true consultative selling which will transform the sales relationship into a collaboration�focused business partnership that produces dramatic, long�term and measurable sales results.

Course Methodology


The course employs a variety of exercises, case studies, concepts, related videos, and hands-on digital marketing practices to enhance learning. Participants will be working in groups in order to find practical recommendations and solutions to different selling scenarios and find the most suitable and applicable practices for their individual cases.

Who should attend ?


Sales reps, sales supervisors/managers, and account managers who would like to master tactics, selling modes, and embrace futuristic sales practices using digital initiatives that are the foundation of successful modern selling. The course is also beneficial for people who are involved in commercial activities at all levels of the organization

Course Content


Selling in the new millennium

  • The new selling landscape
  • Evolution of personal selling
  • The new sales competencies
  • Future trends in selling
  • The personal selling profile

Consultative selling: process and modes

  • Product-selling versus consultative selling
  • Mastering the consultative selling process: Rapport, Needs analysis, Solution, Propose, Close, Service
  • Different consultative selling modes: Value-based selling, SPIN® selling
  • Cross-selling and up-selling techniques

Sales planning and forecasting

  • The importance of setting a sales plan
  • The components of a sales plan
  • Sales forecasting guiding principles
  • The importance of qualitative and quantitative data
  • Sales forecasting techniques: The extreme points method, The least square method, Computing the seasonality index

Breakthrough sales negotiation

  • Negotiation versus persuasion
  • The critical rules of negotiation
  • Preparing the 'negotiation envelope’
  • Concession management
  • Negotiation tactics

Marketing initiatives for sales people

  • The difference between sales and marketing
  • Push versus pull strategies
  • The role of marketing in supporting sales
  • The seven 'musts' of marketing
  • Marketing tips for getting the best buyers,
  • How to deal with buyer behaviour styles

Digital selling strategies: lead generation and campaigning

  • Facebook for business
  • LinkedIn for business

Course Objectives


By the end of the course, participants will be able to:

  • Identify the changing strategic and operational demands on the sales function and enhance required knowledge and skills
  • Master the process of consultative selling to manage the customer buying process based on the understanding of the different selling modes
  • Devise sales plans and use various forecasting models to better handle internal and external customers’ expectations
  • Develop marketing initiatives to attract and retain the best buyers
  • Use digital selling to generate leads, increase conversion rates, and embrace the technology needed to grow and engage accounts

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Consulting Areas


  • Organizational Culture Alignment
  • Organizational Change Management
  • Corporate Training System Development
  • Human Capital Management
  • Performance Improvement
  • Learning & Development


Contact us


  • Accra Digital Center, Accra - Ghana
  • training@pibknowledge.com

  • (+233) 030 290 9013
  • (+233) 055 327 7031
  • (+233) 027 086 8687